金融危机触发白色家电企业发展客户关系管理新契机

摘要

金融危机使得整个家电行业都受到了严重的冲击,白色家电企业更是面临着原材料涨价、市场饱和、利润缩水等困境。本文首先论述了金融危机对白色家电企业的影响,然后提出了客户关系管理的应对出路。针对白色家电企业的特点,着重论述了企业实施CRM基本目标、基本框架以及实施后的功能效果等问题,为白色家电企业找到新的利润增长点、走出金融危机、成功实现＂V＂型反转提供了有价值的参考。%The whole home appliance industry has been seriously challenged in the financial crisis, especially white appliance enterprise are facing with the problem of raw material prices,market saturation, shrinking profits and so on.This paper first discusses the impact of financial crisis on the white appliance companies, and then proposes a solution of customer relationship management. Focusing on the characteristics of white appliance enterprise, this paper primarily discourses the basic objectives, the basic framework and the functional effect of the implementation of customer relationship management. It is a valuable reference for the white appliance enterprise finds profit growth point, gets rid of the financial crisis, and achieves the ＂V＂ shaped reversal.