针对传统故障抢修过程95598客户服务中心与抢修班组沟通不及时、抢修信息反馈滞后，客户及时获知复电时间困难等问题，基于GIS的可视化展现优势集成营销业务应用系统建设的营销GIS应用系统，利用计算机、互联网、无线网络（GPRS、GPS）等技术，通过智能移动终端（PDA）、单兵视频等移动通讯终端，实时反馈现场抢修信息和现场抢修视频。结合系统互动界面、服务在线监控等应用为远程工作站合理调度车辆、合理分工派单、缩短抢修时间提供技术支撑，实现95598客户服务中心快速响应客户，保障抢修信息准确，提升客户感知，提高客户服务效率。%There are some problems in the traditional fault repair process, for example, the 95598 customer service centre and repair team cannot communicate timely, the repair information feedback lags behind, and the customer cannot timely know the recovery time. Based on GIS visualization show advantage and integrating marketing business application system, this paper constructs the Marketing GIS Application System. Using the computer, the Internet and wireless network (GPRS, GPS) technology, through the mobile telecom terminals such as intelligent mobile terminal (PDA) and individual soldier video, the real-time feedback of the field repair information and video can be realized. The application such as system interaction interface and service online monitoring can provide technical support for remote workstation in terms of reasonable vehicle dispatch, rational division of labor and shortening the repair time, so the 95598 customer service center can fast response to customer, the security repair information can be more accurate, the customer perception can be improved, as well as the efficiency of customer service.
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