基于IP(知识产权)的文化型特色小镇规划营建方法研究

摘要

随着我国新型城镇化战略的推进,特色小镇已成为当前凝聚新兴产业与城市功能的新型发展区域.其中文化型特色小镇因与其他特色小镇类型的内在差异,面临着发展模式的根本性挑战,需要解决文化内容生产与空间规划设计相结合的难题.为此,文章采用理论与实证相结合的方法,通过审视传统文化型特色小镇营建方式存在的问题,提炼其发展的内在规律,并结合华侨城甘坑客家文化小镇总体策划实例,提出以文化IP为核心的营建方法.该方法预期能够突破文化型特色小镇在空间与产业融合营建方面的瓶颈,探索一条推动文化IP与高新科技及新兴媒体传播相融合的创新发展道路.%With the advancement of the new-type urbanization,the characteristic towns have become a new development area of new industry and urban function.Cultural town is different from other characteristic towns.Facing development challenges,It needs a solution for the problems of culture and planning.The paper combines theory with demonstration,analyzes the existing problems,explores the rules of development,and puts forward the cultural intellectual property(IP) method with the experience of Gankeng hakkas town.This method will help to break through the bottleneck in the construction of space and industry integration,as well as the integration of cultural IP,high-tech,and new media.