移动电商与O2O发展的现状及问题研究

摘要

移动电商和O2O是互联网发展的又一个风口，是我国电子商务进一步发展的新动力和新空间。首先对移动电商和O2O的内涵、发展模式及其关系进行了系统描述，并在此基础上对我国移动电商和O2O发展的现状、趋势以及存在的问题进行了分析。%M-Commerce and O2O, as the next tuyere of Internet, have become the new space to the further development of China's E-commerce. Firstly, the paper researched on the connotation, mode, and relationship of the M-Commerce and O2O. And then, it analyzed the current situation, trend and problems of the M-Commerce and O2O.