The notion of cultural entrepreneurship is the 21st century necessity to define new trends that develop due to changes in economic and social space of life.The researchers see culture as a link between economics,society,and tehnology development that could foster research in the field of creative economy.The evaluation of cultural entrepreneurship is very topical in small and micro-enterprises in Latvia,as the small and medium enterprises form the greatest part of economy.The research question is:How to evaluate management in cultural enterprises by determining the most important indicators for a cultural enterprises’s performance improvement?Managers with expierence of five years were invited for the focus-group discussion.Evaluation of cultural entrepreneurship includes art galleries,non-governmental theatres,and concert organizations.The analysises of the research results,related to particular stakeholders of cultural enterprises,reveal the role of the cultural enterprise’s stakeholders’engagement in evaluation of management,characterize the importance of the goals’analysis of each stakeholder’s engagement,and indicate the criteria for evaluating activities in cultural entrepreneurship.The evaluation of cultural entrepreneurship can be done by analysing the stakeholders’engagement in assessing the viability,growth,and influence of the enterprise.
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