影响公益众筹中项目筹款能力的一些相关因素--以众筹网为例

摘要

随着众筹融资和“互联网＋”的发展，公益众筹开始兴起，文中通过爬虫软件获取了截至2016年6月22日众筹网所有成功结束的筹款项目的数据，通过数据分析发现了不同性质的公益项目在众筹过程中具有不同的优势，并且通过SPSS进行了数据间简单的相关性分析，发现了影响公益众筹能力的一些相关性因素和非相关因素，研究了项目信息的透明度，回报捐助的方式以及关注度对一个公益筹款项目的影响。%With the development of the Crowdfunding and“Internet plus”,the Crowdfunding of the public service begin to develop.This paper achieved all the datas of the successful public service projects in the ZhongChou network until June 22,2016 using the crawler software.Through the data analysis found that the different nature of the public service projects in the process of raising the fund has a different advantage,and through the simple correlation analysis using SPSS,found some related factors and non-related factors that affect the ability to raise fund in Crowdfunding of the public service,the influence of the transparency of project information,the way of return and the degree of concern on a public service project.