Research on the Reading Comprehension and Aesthetic Experience of Poster Design Based on Gadamer’s Philosophy

摘要

Based on Gadamer’s philosophical viewpoint,the research scope starts from the domain of philosophical interpretation and extends to the field of poster design communication and aesthetics.In this paper,on the one hand,the author explains that art and beauty are basic ways of existence,and artistic experience surpasses the natural science method and is close to philosophical experience and historical experience;On the other hand,the paper clarifies and explains the understanding and being understood in poster design,as well as the understanding characteristics of aesthetic experience and artistic experience.While analyzing some hermeneutic phenomenon,this paper discusses the aesthetic function of art,and applies the combination of this function and aesthetic perception to the category of design.In consideration of the relationship between the two,this paper studies and discusses how to enhance the effect of poster design through effective methods,which would only deepen viewers’understanding of the work,but also enable viewers to enjoy the beauty of different degrees,so as to achieve the purpose of promoting information exchange and emotional communication,and further deepen the design connotation of the work.The communication function of poster design works needs to be realized in the application and appreciation,and its content expression needs to be realized in the subject understanding activities.Designers need to feel the unity of the meaning and form of the works in the poster design practice and experience,and explore the purpose and intention of the works of poster design in the aesthetic experience of art,thereupon then get the understanding of reality and the perception of the future of design,and then achieve the lofty pursuit of artistic aesthetics.