Since the advent of digital media, scholars have been arguing about the effect of mobile phone reading. The analysis of the difference of reading effect between mobile phone and paper media is of great significance to the choice of individual reading mode and library reading promotion. This paper compares the effect of mobile phone reading and paper reading on the understanding level, aiming to find out the factors affecting the reading effect. It is found out that there is no difference between mobile phone reading and paper reading when reading news and novels, but the reader’s education, immersion, personality and text type do affect reading. Therefore, it is proposed that digital reading promotion could be strengthened in the following four aspects, i.e., improving reading literacy, optimizing reading experience, providing personalized services, and attaching importance to the construction of easy-to-read reading resources.%自数字媒体出现以来,一直存在手机阅读效果的争论,手机与纸媒阅读效果差异分析对于个体阅读模式的选择、图书馆阅读推广服务工作具有重要意义.文章采用对照实验的方式,在理解层面上比较数字原住民手机与纸质阅读效果,找出影响阅读效果的因素.在进行新闻与小说阅读时手机与纸质阅读效果不存在差异,读者的学历、沉浸状态、性格和文本类型影响阅读效果.建议从提升阅读素养、优化阅读体验、提供个性化服务、重视易读性阅读资源建设等方面开展数字阅读推广工作.
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