校园阅读推广与馆办导读刊物——以中原工学院图书馆编印的《中原书廊》为例

摘要

本文对导读刊物的概况进行了介绍,并以《中原书廊》为例,介绍了导读刊物的结构、内容和稿源选择以及宣传推广方式.最后针对高校图书馆编印导读刊物进行阅读推广服务的目的提出了几点思考,即刊物应该以构建校园阅读推广平台为定位,明确面向对象-大学生群体的阅读特点,并在刊物宣传上提出应用"意见领袖"和"名人效应"推广理论,顺应数字阅读时代的发展趋势,更好的进行校园阅读推广实践.%Taking Zhongyuanshulang as an example, the paper introduces the general situation of reading guidance journals, namely the structure, content, sources of contribution and promotion way.Finally, some suggestions are put forward for the reading promotion service in the university library.That is to say, the publication should base on the construction of campus reading and popularizing platform, and make clear university students-oriented reading characteristics."Opinion leaders"and"celebrity effect"columns should be set up to promote the theory, conform to the development trend of digital reading times and implement campus reading promotion in a better way.