全媒体时代已经到来，传统期刊的编辑、销售、市场定位、整体传播等各方面要与新媒体进行联合。全媒体时代的期刊经营要与当前的技术创新紧密结合，从而增强期刊核心竞争力。面对期刊全媒体的表达形式，我们不仅要做好人才储备，也要处理好新媒体运作和传统纸质媒介的关系，并进行必要的技术革新，同时还要防范一些升级的误区。%The entire media age requests that edition, sales, market localization and the whole should unite new media. Journal business must be combined with current technology innovation, so that journal core competitiveness can be strengthened. Facing expressions of entire media, we should not only make talents reserves, also deal with the relations between new media operations and traditional printing media. We should make necessary technical innovation and guard against some upgrading error.
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