龙文区品牌经济发展现状及对策研究

摘要

实施商标品牌战略是全面提升区域经济质量和水平的有效途径。分析漳州市龙文区品牌经济发展的现状，指出了品牌发展过程中所存在的问题。以政府引导为主，通过机制创新和政策保障，达到提高企业品牌知名度，提升企业创牌热情的目的，从而促进区域品牌经济的快速发展。%Implementation of brand strategy is the effective way which enhance the quality of regional economy and standard, this article analyzes the development of the Zhangzhou Longwen district＇s brand economic current situation,points out the brand development problems. For the problem,put forward to the government guidance, through the mechanism innovation and the policy guarantee, to improve the enterprise brand awareness, which enhance corporate brand passionate purpose, thus promoting the rapid development of regional brand economy.