通过对陕西省榆林市靖边县乡镇居民体育消费者的基本特征的调查,了解到本县乡镇居民对体育消费的意识情况,消费目的,体育项目的选择及其体育消费的内容情况等调查资料,并对乡镇居民体育消费现状进行科学分析与论证,为相关部门开展乡镇居民体育工作提供理论依据。%Through the survey on essential features of villages’and towns’sports consumers in Jingbian county, Yulin city of Shaanxi province,the authors get villages’and towns’residents’awareness about sports consump-tion,their purpose of consumption and their choice of sports,the content of their sports consumption. In addition, this paper analyzes and proves the present situation of their sports consumption,which provides a theoretical basis for villages’and towns’sports.
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