陶瓷一直是景德镇的主要产业，是景德镇当前着力打好“陶瓷、航空、旅游”三张主牌之一，是景德镇具有深厚的历史文化底蕴和人才、技术和资源强有力支撑的支柱产业。陶瓷企业文化建设对陶瓷企业发展、企业精神和价值观培育、企业形象塑造、企业竞争力提升等有着积极意义和深远的影响。为推动景德镇陶瓷企业可持续发展，在调研的基础上分析和总结景德镇陶瓷企业文化建设现状和存在的问题，并针对性提出策略，具有一定的现实意义。%Ceramics has been the main industry of Jingdezhen, being one of the three main brands of ceramics, a- viation, tourism Jingdezhen current efforts to fight, a pillar industry has a profound historical and cultural heritage and backed by human resources, technology and resources. Construction of Ceramic corporate culture has positive significance and far - reaching influence on developing Ceramic enterprise, nurturing entrepreneurial spirit and val- ues, shaping the corporate image, enhancing the competitiveness of enterprises. In order to promote the sustainable development of Jingdezheng ceramic enterprises, we analyzed and summarized Jingdezhen ceramics enterprise cul- ture construction present situation and the existence question based on survey, and put forward the strategy.
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