国际贸易模拟商展参展策划研究--以高斯贝尔参展广交会为例

摘要

Gospell Digital Scientific Co .Ltd.is the university and enterprise cooperation unit .Based on international trade simulation exhibition scheme research:taking Gospell exhibition in Guangzhou Fair as an example .In 2013-2014 , There were lots of heated discussion about the series product of IPTV between the Group of college students research and creative experimental scheme in School of Economical and Fi -nance , Xiangnan University and products section , marketing section in Gospell .Based on three factors of exhibition , enterprise and others , the paper makes suggestion that the products should join the exhibition in Guangzhou Fair , according to the international trade exhibition , features of products and target hotel ap-peals, some practical exhibition program of IPTV has been made for Gospell .Digital Scientific Co.Ltd.%高斯贝尔数码科技股份有限公司与湘南学院是校企合作单位。2013—2014年期间，湘南学院经济与管理学院大学生研究性学习和创新性实验计划项目组与高斯贝尔产品部、营销部就酒店IPTV系统产品的推广策划多次商讨。项目组基于展会本身的因素、企业自身的因素以及外部因素三方面考虑，建议选择广交会参展，并根据国际贸易商展参展、产品特点及目标酒店诉求点的实际情况，为郴州高斯贝尔数码科技有限公司提出切实可行的酒店IPTV系统产品参展策划方案。