近年来, 消费主义思潮作为资本主义的一种意识形态通过各种载体加紧向我国渗透.消费主义思潮与我国的社会主义核心价值观有着本质区别, 具体体现在经济基础、文化理念、价值追求三大方面.它的蔓延和传播对我国社会主义核心价值观造成了极大的挑战, 主要表现在消费主义思潮弱化人们对社会主义核心价值观地位、理论、价值的认同, 同时在一定程度上造成了人们的思想混乱、行为失范.需要全面认识消费主义思潮, 树立正确消费观;坚定崇高理想信念, 树立正确价值观;坚持马克思主义一元指导, 维护意识形态安全;引导媒体加强自律, 营造良好的消费风气.%In recent years, consumerism, one of capitalist ideologies, has infiltrated into China through various carriers.The ideology of consumerism is essentially different from socialist core values, which is specifically demonstrated in economic foundations, cultural ideas and value pursuits.The spreading of consumerism brings great challenges to that of socialist core values, which not only weakens people's recognition of the status, theory and function of socialist core values, but also causes ideological confusion and moral depravity.Therefore, we need to thoroughly understand the ideology of consumerism to have correct consumption viewpoints, stick to lofty ideals and beliefs to have correct values, adhere to the monistic guidance of Marxism to maintain ideological security, and guide the media to be self-disciplined to create a rational consumption environment.
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