Apples are Shaanxi province ’ s main tree cultivated varieties; every year it brings hundred million incomes for Shaanxi. By deeply analyzing the characteristics of Shaanxi apple industry development stage and the depth of the industry competi-tiveness, conclusion can be made that Shaanxi apple industry actually has the comparative advantages. In the meantime, there are still some urgent problems existing in the development of Shaanxi’ s apple industry, such as, the structure of the apple production is imbalance;the level of industrial organization is not high;the construction of logistics system is hysteretic;the brand effect has not been highlighted and a series of problems are needed to resolve. The countermeasures are developing appropriately scaled operations, using technology to promote the industrialization, improving the quality of products, strengthening the brand strategy, cultivating leading enterprises, strengthening economic linkage effect and so on. All of the measures aim at promoting the sustainable develop-ment of the industry.%苹果是陕西最主要的果树栽培品种，通过对陕西苹果产业发展特质、阶段及产业竞争力的深入研究，发现该省苹果产业发展潜力巨大，比较优势明显。但目前陕西苹果产业发展仍然存在着果品结构失衡、产业化组织程度不高、物流体系建设滞后、品牌效应尚未凸显等一系列急需解决的问题，可以采用发展适度规模经营、以科技手段推进产业化经营、提升产品品质、强化品牌战略、培育壮大龙头企业、增强经济联动效应等对策，促进该产业的可持续发展。
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