基于小世界理论的关系营销策略的探讨

摘要

在互联网＋时代背景下，关系营销在市场营销中的作用和地位显得尤为突出。文章介绍了小世界理论及关系营销的相关理论，从分析小世界理论及其模型入手，以关系为主线，阐述了小世界理论下关系营销的现状以及存在的问题，并提出相应的策略探讨，为企业灵活运用小世界理论开展关系营销提供了依据和保障。%under the historical background of Internet + ,role and status of relationship marketing in marketing is particularly prominent .This paper introduces the theory of small -world theory and re‐lationship marketing and describes the status and problems of relationship marketing based on the small-world theory by analyzing the small world theory and its model and taking relationship as the main line ,and the corresponding strategy is proposed for providing basis and guarantee for enterprises to car‐ry out relationship marketing with flexible use of small world .