明代青花纹样在旗袍上的应用效果

摘要

In order to explore the collision effect of Chinese blue and white porcelain culture and cheongsam culture, and enrich the pattern elements of cheongsam design, eighteen types of typical blue and white patterns in Ming Dynasty were selected. By using different softwares such as Photoshop and CorelDraw, the same style cheongsam with those eighteen different patterns was designed. The demographic group of 20 -35 years old female was selected as the object to study the effect of the designed cheongsam by Kansei engineering and factor analysis. Through the factor analysis of sensual words on those eighteen different types of cheongsam, three factors of vitality factor, temperament factor, and appearance character factor were obtained. The diagram with the relationship between eighteen types of cheongsam and three factors was constructed, which can explain the implicit roles of the different blue and white patterns in the cheongsam played on the visual effects. Different blue and white patterns can exhibit the same characteristics, which is composed of many factors. The visual effect of the eighteen types of blue and white pattern is very good on cheongsam.%为探讨中国青花瓷文化与旗袍文化的碰撞效果,丰富旗袍设计的图案元素,以承上启下的明代青花纹样为代表,精选了18种具有代表性的明代青花纹样,运用Photoshop与CorelDraw软件,将18种纹样设计成同款不同纹的旗袍.同时以20～35岁的女性为调查对象,运用感性工学及因子分析法对所设计的旗袍进行效果研究.对18款旗袍的感性词进行因子分析后得出3个因子:活力因子、气质因子及外观性格因子,并构建出18款旗袍与3个因子之间的关系图,此图可解释不同青花元素在旗袍视觉效果上所起的隐性作用.研究结果表明,不同的青花纹样可表现出相同的特征,其由诸多因素构成,18种青花纹样在旗袍上的运用视觉效果甚佳.