China Retail Research Center;
School of Economics and Management;
Tsinghua University;
Beijing 100084;
China;
Business School;
Yunnan University of Finance and Economics;
Kunming 650032;
China;
College of Business and Tourism Management;
Yunnan University;
Kunming 650091;
China;
Personalized; recommendation; switching; costs; mobile; news; apps; expectation-confirmation; model;