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ANALYSIS OF THE MECHANISM MODELS OF TECHNOLOGICAL INNOVATION DIFFUSION

         

摘要

This paper analyzes the mechanism and principle of diffusion of technology diffusion on the basis of quantitative analysis. Then it sets up the diffusion model of innovation incorporating price, advertising and distribution, the diffusion model of innovation including various kinds of consumers, and the substitute model between the new technology and the old one applied systems dynamics, optimization method, probabilistic method and simulation method on computer. Finally this paper concludes with some practical observations from a case study.

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