Delivery Efficiency and Supplier Performance Evaluation in China's E-retailing Industry

摘要

This paper focuses on overall and sub-process supply chain efficiency evaluation using a network slacks-based measure model and an undesirable directional distance model.Based on a case analysis of a leading Chinese B2C firm W,a two-stage supply chain structure covering procurementstock and inventory-sale management is constructed.The research shows overall supply chain inefficiency is attributable to procurement-stock conversion inefficiency.From a view of operations model,the third-party platform model is more efficient than a "shop in shop" self-operated model.However,the self-operated mode performs better in product categories such as computer & Office & digital,food & drink and healthy products due to these products' delivery characteristics and consumers' shopping habits.In the logistics selection,most e-retail players are inclined to choose the hybrid model of 3PL and self-operated logistics with the product category extension from vertical model to all-category model.These findings may help managers improve supplier-buyer relationship and strengthen supply chain management.This research offers a new explanation regarding the failure of e-retail supply chain.