[Objective]Through analyzing the advantages and disadvantages of developing creative agriculture in Jiangxi province, this paper aimed at providing references for realizing the transformation of Jiangxi from big traditional a-gricultural province to strong modern agricultural province and promoting the development of agricultural modernization in Jiangxi. [Method]Through field investigation and literature research, the author analyzed two successful modern eco-agri-culture demonstration parks, summarized advantages and disadvantages of developing creative agriculture in Jiangxi, and put forward some countermeasures and suggestions for the development of creative agriculture in a targeted manner. [Re-sult]Jiangxi enjoyed advantages of developing creative agriculture in resources, location, policies and characteristic agri-cultural products. Yet there were following problems: insufficient overall planning, serious homogenization phenomenon, weak consciousness, relatively low capacity of scientific and technological innovation, lack of professional creative talents and undeveloped creative agriculture resources in good measure. [Suggestion]Following measures are suggested to promote modernization of agriculture in Jiangxi: increasing overall planning and policy supports for creative agriculture,changing ideas to enhance the awareness of creative agriculture, strengthening marketing of creative agriculture; driving creative a-griculture by scientific and technological innovation, strengthening agricultural creative talent cultivation, increasing fund-ing support for creative agriculture.%【目的】分析江西发展创意农业的优势和劣势，为实现江西从传统农业大省向现代农业强省转变、推动其农业现代化发展提供参考。【方法】通过实地调查和文献资料研究，分析婺源“油菜花”和“凤凰沟”现代生态农业示范园两个成功模式的经验，理清江西发展创意农业的优势和劣势，有针对性地提出江西发展创意农业的对策建议。【结果】江西在资源、区位、政策及特色农产品等方面具备发展创意农业的优势；其劣势在于缺乏整体规划、同质化现象严重，观念意识有待提高，科技创新能力较低，缺乏专业的创意人才，部分创意农业资源未得到充分开发。【建议】加大对创意农业的整体规划和政策支持，转变观念、增强创意农业意识，加强创意农业的市场营销，以科技创新驱动农业创意，加大创意农业人才培育力度及资金支持力度，以推动江西农业现代化的发展。
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