In order to better protect and develop sericulture of Zhenjiang, the characteristic and present situation of sericulture in Zhenjiang were studied deeply.In recent years,the importance of sericulture development has not been well propagated due to excessive pursuit of economic growth and the lack of attention to sericulture culture, which causes sericulture culture conservation and development in Zhenjiang lags behind.In order to solve the problems existing in the protection and development of the sericulture in Zhenjiang,the paper puts forward some strategies of protection and development of sericulture in Zhenjiang, such as: carrying out reasonable planning and powerful propaganda; increasing the force of ancient sericulture architecture protection; enhancing sericulture connotation building; integrating development of sericulture with tourism industry; constructing a theme park of sericulture;designing and developing tourist products with sericultural characteristics; strengthening the popular science of sericulture.%为了更好地保护和发展镇江蚕桑文化,文章对其特点和现状进行了深入地研究.近年来由于过度追求经济增长效益和效率,对蚕桑文化缺乏重视、宣传和发展规划,导致镇江蚕桑文化保护和发展非常滞后.针对存在的问题,提出解决策略:合理规划,强化宣传;加强对蚕桑文化古建筑保护;强化蚕桑文化内涵建设;与文化旅游融合发展;建设蚕桑文化主题公园;开发蚕桑特色文化产品;加强蚕桑科普文化建设.
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