农村居民消费“邻居效应”的调查与分析

摘要

Rural consumers are found likely to incur neighborhood effects, mainly in following lash-ions. The writer then analyzes their consumption concept, psychology, behavior, environment, and mar-keting.%通过调查发现,农村居民消费具有＂邻居效应＂的典型特点,主要表现在生活性消费的＂跟风＂、生产性消费的＂趋同＂以及特殊性消费的＂从众＂等方面.＂邻居效应＂形成的原因包括消费观念、消费心理、消费行为、消费环境、消费市场等因素.