论职业运动员形象塑造中的媒体策略

摘要

It is important how the image of athletes with the development of professional sports.The mass media has a unique advantage in shaping the image of athletes.The thesis elaborates the significance of image-building and four media strategies for image-building were put forward ： First,we must be good at ＂speculation＂.Second,as far as possible to provide more interview space and service for media.Third,improve the ability to deal with the media.Fourth,improve the athlete＇s civilized manners.%随着竞技体育职业化的发展,运动员的形象如何显得尤为重要.大众传媒在运动员的形象塑造中有着独特的优势.文章阐述了职业运动员形象塑造的意义,提出了塑造运动员形象的4条媒体策略：一要善于＂炒作＂;二要尽量给媒体提供更多的采访空间和新闻服务;三要全面提高应对媒体的能力;四要提高运动员的文明礼仪修养.