基于数据挖掘技术的B2C电子商务系统研究与实现

摘要

In this paper, Business to Consumer (B2C) Electronic Commerce System is designed, which contains the B2C Electronic Commerce Management System using data mining technology. According to the characteristic of B2C E - commerce system that the quantity of data is large, the quality of data is poor and the data types is mass, the B2C E -commerce management subsystem is designed based on data mining technology, which consists of modules of data preprocessing, data mining and excavation results displaying. The implementation of system is carried out through the B/S structure of J2EE.%本文将数据挖掘技术应用到B2C电子商务,设计了B2C电子商务管理系统.B2C电子商务系统具有数据量大、数据质量差和数据种类多的特点.文中根据B2C电子商务系统数据的特点,在B2C电子商务管理系统中设计了数据挖掘管理模块,采取数据挖掘技术对其数据进行预处理、数据挖掘和挖掘结果显示.并采用J2EE的B/S架构将其实现.