台湾连锁业发展祖国大陆市场的现状及趋势

摘要

Taiwan has highly developed franchise and chain industry compared with other corners around the world. As Taiwan market is relatively limited and too competitive, it is necessary for Tai wan franchise and chain industry to develop mainland market. Taiwan and mainland can obtain mutual advantages through franchise and chain cooperation. Taiwan franchise operating in mainland is the most important developing trend in the next 5 to 10 years and the potential cities such as Qingdao, Dalian, Chongqing and Nanjing will become the important places for Taiwan franchise to expand. Af ter the operation of Taiwan franchise in mainland, there will be the characteristics of scale operation, diversified operation and localization of the management.%台湾的连锁加盟行业发展相当成熟,但是岛内市场过于狭小导致竞争异常激烈。近年,台湾连锁企业利用自身优势及资源,纷纷进入祖国大陆市场抢滩扩张,台湾与祖国大陆将形成＂商业模式—市场空间＂的优势互补关系。台湾连锁业发展祖国大陆市场将是我国连锁经营业未来5年～10年最重要的发展趋势之一,而青岛、大连、重庆、南京等二线潜力城市将成为台湾连锁企业扩张的重点,台湾连锁品牌＂登陆＂后还将呈现出经营规模化、业态多样化、管理人才本土化等特点。