基于钻石理论视角分析我国运动产业发展

摘要

T his paper aim s at studying the developm ent of C hina's sports industry.It review s on the literature about the developm ent of sports industry in C hina and the diam ond theory. It is concluded that the external conditions,such as opportunities and governm ent,in C hina's sports industry is good.A nd the internal conditions, including the factors of production,firm strategy,structure and com petition,related and supporting industries,and dem and requirem ent need im proving.A ccording to the above problem s,it puts forw ard som e suggestions.%通过文献回顾法对我国运动产业发展历程以及钻石理论视角下我国运动产业发展情形进行分析，得出结论：我国运动产业是外部条件（机会、政府）佳，而内部环境因素（生产要素，企业策略、结构与同业竞争，相关与支持性产业，需求条件）有待整合提升竞争力。并针对问题，提出相应建议。