新媒体时代加强和改进高校新闻宣传工作的几点思考--以微博、微信为例

摘要

随着移动互联网技术、通信技术的快速发展，越来越多的人通过新媒体平台获取新闻资讯。高校在充分利用传统媒体进行新闻宣传的同时，还应当利用新媒体平台拓展宣传工作的空间和渠道，通过多种途径开展新闻宣传工作。%With the rapid development of mobile Internet technology and communication technology , more and more people tend to obtain information through new media platform.Besides traditional media , College should undertake propaganda work in various ways , using new media platform to expand the space and channel of publicity.