休闲时代趋势下传统旅游地再发展模式探析

摘要

发达国家和国内部分城市已经率先进入休闲时代。在此背景下人们的旅游需求表现出明显的休闲导向特征。同时,随着更多新型旅游产品形态不断出现,我国传统旅游地面临着增长动力不足和竞争力下滑的局势。在分析休闲时代下旅游消费特征的基础上,结合传统旅游地凸显的发展瓶颈,探讨了其在新时期实现再发展的模式选择及实现措施。认为传统旅游地应从＂景区主导型＂向＂目的地主导型＂发展方式转变,并通过实施休闲＂本地化＂、突破＂门票依赖＂以及＂联合一体化＂等策略来实现。%With develop countries and some cities of China entering into leisure era,people’s tourist demands become increasingly leisure related.At the same time,the traditional destinations of our country become short of dynamism and a slip in the competition due to the emergence of more and more new kinds of tourist products.Based on the analysis of the tourist consumption characteristics,the article discusses the modes and measures of its second development in the context of the bottlenecks of traditional destinations＇ development.The traditional scenic spots are supposed to make a shift in development model from ＂scenic spots-oriented＂ to ＂destination-oriented＂ by means of implementing ＂localization＂ in leisure,＂breaking the shackles of entrance tickets reliance＂ and ＂united integration＂.