基于H指数的政务微博影响力研究

摘要

It is essencial to enhance the influence of government microblogging due to its increasing importnce. This paper analyzed, excavated and summarized the influencing factors of the influence of government microblogging, construc-ted the evaluation index system of government microblogging influence with four primary indicators and ten indicators. The research used the analytic hierarchy process to determine the index Weight, and test verified the credibility of the evaluation index system through the reliability and validity test, introduced h-index of the information metrology to select government microblogging users after screening for empirical research. The results of the study provided some suggestions for the devel-opment of government microblogging.%政务微博日益重要的同时,如何提升其影响力是关键.本文通过对政务微博影响力的影响因素进行分析、挖掘和归纳,构建了具有4项一级指标、10项二级指标的政务微博影响力评价指标体系,采用层次分析法确定指标权重,引进信息计量学中的h指数对所选政务微博用户进行筛选,并将筛选后的政务微博数据用于实证研究.研究结果可为政务微博的发展提供一些参考建议.