基于需求导向的旅游政务微博公共信息服务质量优化研究——以山东旅游政务微博为例

摘要

Tourism government micro-blog has become an important carrier to issue and disseminate tourist informa-tion as the government official tourism agencies.The information service quality optimization of tourism government micro-blog is especially crucial for the improvement of tourism public information service system and enhancement of tourism brand image.Based on qualitative research method of Ground Theory, this paper made a 3-level coding of raw material about tourists'online comment information, constructed four central categories of the online tourists'demands, in order to build the theoretical model of the public information service quality optimization of tourism government micro -blog, finally pro-posed some optimization recommendations.%旅游政务微博已成为政府官方旅游机构发布和传播旅游信息的重要载体,其信息服务质量的优化对于完善旅游信息服务体系建设和提升旅游品牌形象尤为关键.本研究借鉴扎根理论,对游客的网络评论数据进行三级编码,归纳了网络游客信息需求的4个核心范畴,从而构建了旅游政务微博公共信息服务质量优化的理论模型,最终依据模型提出相关的优化建议.