石河子市休闲旅游发展研究

摘要

Leisure tourism has increasingly become people’ s potential demand with living standards improve-ment. This article defines the leisure travel, analyzes the advantages and disadvantages, opportunities and threats, and puts forward some suggestions on the leisure tourism in Shihezi city. It should control industrial pollution, pro-tect the urban environment;combine with urbanization, and establish a new tourism development orientation;and it should make greater efforts in terms of facilities, product development and image of the planning and publicity, so as to promote tourism in Shihezi City coordinated and healthy development of the regional economy.%随着生活水平的提高，休闲旅游已成为人们生活的一项需求，因此，国家旅游部门对休闲旅游的发展相当重视，地方政府也给予支持，石河子发展旅游有了新的机遇。石河子市发展休闲旅游不仅具有地理、经济、客源的区位优势，同时也有着军垦文化、大休闲农业的资源优势。在克服景区交通网络不完善、旅游服务设施水平低、旅游产品开发深度欠缺等问题的同时，应控制工业污染，保护城市环境；结合城镇化，确立新的旅游发展定位；从设施建设、产品开发以及形象策划等方面加大宣传力度，从而促进石河子市旅游业以及区域经济的发展。