微博的媒介功能及微博用户的行为挖掘--基于微博对网络舆论的影响研究

摘要

Weibo is becoming thumb way for net citizens to participate in social affairsand it plays a decisive role in monitoring and leading of internet public opinion .Below article proceeds from media function of weibo and explores the behavior features of weibo users , to discuss the weibo effects upon internet public opinions in eye of communications and critical studies ,which aiming to encourage various weibo groups to develop healthy and harmo-nious internet public opinions .%微博媒介日益成为网民参与社会事务的拇指工具，在网络舆论的监督与引导中也发挥着举足轻重的作用。文章就从微博的媒介功能出发，挖掘微博用户的行为特征，从传播学和批判学的角度讨论微博对网络舆论的影响力，以便于不同的微博群体能更好地促进网络舆论的健康和谐发展。