安吉的竹编产品长期以粗制的农用竹具和代工的竹编包装为主，面对安吉“美丽乡村”“生态建设”可持续发展的需要，具有浓郁地方工艺特色的竹编急需重新审视和转型创新。安吉竹编产品应该从代工制造到模仿改良，从模仿改良到探索创新，逐渐推出原创设计和自主品牌。从当下设计创新环境出发，针对安吉竹编产品的实际问题，提出调整开发模式、细分市场需求、营造现代审美、应用高新技术、拓展行业支持五个方面的应对路径，旨在形成可落实、可循环、可蔓延的竹编生态链。%The rough bamboo products as agricultural utensils and subcontracted bamboo weaved packages are the principal parts of the bamboo utensils which are produced in Anji, Huzhou district, Zhejiang Province. Nevertheless, in order to meet the requirements about the sustainable development named“gorgeous countryside”and “ecological construction”in Anji, these bamboo utensils which possess wonderfully local craftsmanship are in urgent need of reexamining and transitional innovation. The bamboo utensils are supposed to transformed from undertaking OEM ( original equipment manufacturer ) orders into improving imitation, and then the improving imitation ought to be altered to exploring the innovation, and the bamboo utensils could be pushed out its self-owned brand and its own original designed products little by little. There are 5 ways to shape an operational, recycled and outstretched ecology chain system for bamboo industry. The 5 ways consist of adjusting the mode of developing, segmenting market forces, creating modern esthetics, using high and new technologies and expanding the support of industries. These ways are based on the current circumstance of design and innovation, and aim to resolve the effective issues about Anji bamboo products.
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