长期以来，大连凭借优越的地理位置、独特的资源条件和开放的进取精神使得旅游业快速发展。同时，大连市政府通过科学审视、合理定位，形成基于城市营销、旅游节庆、海洋文化、广场文化等较为有效的旅游发展模式。但随着我国各地发展旅游的热情持续高涨及旅游产业进入转型升级的关键时期，旅游市场竞争日趋激烈，大连旅游发展同样面临严峻挑战。大连旅游创新发展需要在原有发展模式的基础上，更加强调生态文明、海洋文化和邮轮旅游，积极建设“智慧旅游”和“夜”大连，并及早关注未来“渤海海峡跨海通道”建成后的交通剧变及大连旅游交通地位，为大连新的旅游发展培育更广阔的市场。%T hanks to the predominant location , unique resources conditions and open pioneering spirit Dalian tourism has made the rapid development for a long tiem .Meanwhile ,through scientific examina-tion ,reasonable position of Dalian municipal government ,Dalian has formed more effective tourism devel-opment models w hich are city marketing-based ,tourism festivals-based ,marine culture-based ,and squares culture-based .But with the enthusiasm of tourism development continuously rising and tourism industry entering a critical period of transformation and upgrading ,tourism market faces increasingly fierce compe-tition ,and meanw hile Dalian tourism also faces serious challenges .Dalian tourism innovation development need pay more attention to ecological civilization ,marine culture and cruise tourism ,actively construct“wisdom tourism”and“Night” of Dalian ,and concern about the drastic changes of future transportation and Dalian tourism transport position after the completion of “ Bohai Strait Tunnel” in advance so as to foster broader tourism market on the basis of the original effective development models .
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