根据消费者协会数据，质量与价格不符、虚假促销、不履行或者不完全履行价格承诺等价格欺诈行为，正日益成为制约网络购物行业健康发展的一大因素。网络购物价格欺诈行为产生的原因主要有：市场信息不对称；利益驱动、法律意识淡薄；消费者寻求低价的购物心理，给欺诈滋生了空间；相关法律法规不完善、监管乏力。加强网络购物价格欺诈行为监管的措施是：加强宣传、正面引导，进一步修改完善相关法律法规，积极主动探索网购价格监管新举措、加大检查处罚力度，倡导价格诚信、引导经营者诚信经营。%According to the Consumers Association statistics ,price fraud behaviors ,such as quality inconsistent with price , false promotion ,non-fulfillment or partial performance of price commitments ,are increasingly becoming a major factor re-stricting the healthy development of the online shopping industry .Price fraud not only damages the legitimate interests of on-line shoppers ,but to some extent impedes fair competition ,distorts market signals ,affecting the overall development of the online shopping industry .Owing to varied price fraud on the online shopping ,price divisions ,in order to make progress in supervision of price fraud on the online shopping ,must differentiate price fraud of all kinds on the online shopping and be more targeted in the process of price supervision and inspection .Only by knowing both themselves and their adversaries can they fight a hundred battles with no danger of defeat .This paper firstly analyzes the characteristics of the online shopping price fraud ,then tries to find the behind reasons of price fraud on the online shopping ,and finally makes a few suggestions on how to strengthen the supervision of online shopping price fraud .
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