产业生态网络视阈下旅游企业耦合的合作博弈分析(英文)

摘要

Based on the introduction of the connotations and characteristics of tourism industrial eco-network,it has expatiated on the connotations of and approaches to enterprise coupling in tourism industrial eco-network.As there are different understandings and definitions of these connotations,the following four aspects must be achieved in order to realize coupling in the real sense for the enterprises in the network.① Establish the idea of "the whole is larger than the sum of all the parts",and construct interests community of tourism industrial eco-network.② Construct cooperation mechanism of joint struggle to transfer the advantages of the single to the advantages of the whole.③ Create and maintain strong service culture.④ Avoid as many service blunders as possible and construct damage warning mechanism in industrial eco-network.With the construction of the game model of tourism enterprise coupling and corresponding analysis,the results indicate that the mode of loose cooperation between enterprises in the tourism industry could hardly reach any forceful binding agreements.Consequently it is hard to realize the coordinated effects brought about by the cooperative game of tourism enterprise coupling and these enterprises would often come to a "prisoner dilemma" because of present tiny benefits.In the end,it suggests that during the process of competition tourism enterprises should also strengthen mutual cooperation as relying upon the platform of industrial eco-network.