Influence of 2022 Winter Olympics on Tourism Development of Zhangjiakou City and the Countermeasures

摘要

Mega-event is an important driving force for the development of urban tourism industry. As a co-host city of 2022 Winter Olympics, Zhangjiakou will encounter new opportunities in tourism development. This paper build a dynamic model about the influence of Olympics on urban tourism industry, and put forward specific strategies for the city promoting its tourism development by taking the opportunity of hosting the Winter Olympics.