国际供应链环境下服装SPA业态创新发展研究

摘要

Fundamental changes have taken place in the relationship between supply and demand in the industry of textile and apparel in the age of economic globalization, leading to a new normal state with individualized and diversified features in consumption.A good example is the unique supply chain created by SPA stores, an important branch of retail business, targeting consumption demand.In the study, the analytic hierarchy process was utilized to determine the weight of different elements and analyze some examples.In the end, the study formulated an SPA business assessment system and demonstrated its operability.%在经济全球化背景下,纺织服装行业的供求关系发生了本质的改变,个性化、多元化的消费特征已成为新常态.SPA专业店作为零售业态重要分支,以消费需求为出发点,构建了独具特色的供应链.本研究运用层次分析法确立权重,并通过实例进行分析,构建并证明SPA业态评价指标体系和模型的可操作性.