论电视广告对儿童道德教育的负面影响

摘要

TV advertising is to promote goods or services, promote the enterprise image, and establish the consumption idea, in order to get consumer recognition, it can use a variety of media exerts a subtle influence on the children's thinking and understanding and value judgment. Television advertising is a double-edged sword, positive advertising motivating, negative ads mislead people, also can bring the enemies we make, can not only promote beauty and goodness and truth lives on for its negative effects on children's moral education are various:will have far-reaching effects on children's growth, the need to attract the attention of the social related groups.%电视广告是为了宣传商品或服务、宣传企业形象和树立消费观念，为了得到消费者的认可，它可以借助多种媒介潜移默化地影响着儿童的思想认识和价值判断。电视广告是一把双刃剑，正面的广告激励人、负面的广告误导人，既可以宣扬真善美，也可以带来假丑恶，其对儿童道德教育的负面影响是多方面的：会对儿童的成长产生深远的不良影响，需要引起社会相关群体的注意。