首页> 中文期刊>湖南科技学院学报 >游客对柳子庙景区“场所依恋”水平的提升策略研究

游客对柳子庙景区“场所依恋”水平的提升策略研究

     

摘要

以湖南省永州市柳子庙这一典型的人文景区为例,在文献回顾、深度访谈、问卷调查以及数据分析的基础上,根据“场所依恋”的概念,对游客对柳子庙景区的场所“依恋水平”做定量分析后可知,游客对柳子庙景区的“场所依恋”水平还处于较低层次,需进一步提升且提升空间较大,提出加强柳子庙景区功能性设施建设、优化景区旅游文化的软实力、加大柳子庙景区的宣传力度的可行性发展战略,从而提高游客对柳子庙景区的“场所依恋”水平。%  This thesis sets the Liuzi temple, a typical humanistic scenic spot as an example, which is located in Yong zhou city Hunan province. Based on literature review, depth interview, questionnaire investigation, data analysis and quantitative analysis, we can find out that“attachment level”of the tourists is still at a lower level according to the concept of“place attachment for tourists”. It needs further promotion and the space of promotion is large. This thesis puts forward some feasible development strategies such as strengthen infrastructure construction of the Liuzi scenic spot, optimize the soft power of scenic tourism culture and increase the propaganda of Liuzi scenic spot which can prompt the tourists to improve“place attachment”level to LiuZi temple.

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