内部信任对社员合作意愿与参与行为的影响

摘要

Based on the data of 238 members of Liuyang pig cooperatives in Hunan province, the probit model was used to empirically analyze the willingness and participation behavior of the members. The results show that the overall trust of the co-operatives is not high;the willingness of the members to cooperate is stronger and the willingness to cooperate in capital and management is relatively weak; the trust of the president and the trust of the system have a significant influence on the cooperation will of the business, capital and management, and the trust of the members of the community only has significant influence on the willingness of management cooperation, positive willingness to cooperate has positive effect on participation.%基于湖南省浏阳市生猪合作社的237份社员数据,采用Probit模型对社员合作意愿与参与行为进行实证分析,结果表明:合作社内部信任整体不高;社员业务合作意愿较强,资本与管理合作意愿相对较弱;社长信任与系统信任对业务、资本和管理的合作意愿具有显著影响,社员信任仅对管理合作意愿有显著影响;积极的合作意愿对参与行为有促进作用.