少数民族特色民俗文化产业化实践模式研究——以湘西土家族“西兰卡普”织锦为例

摘要

In ordinary speech, ＂culture industrialization＂ is to market ttle culture and industrialize it. In other words, it is advisable to market our unique culture and make money by industrializing the local culture and then to popularize the local culture with the money earned. In whole China, it is a trend to industrialize our culture and it is a part of the culture construction. And minority nationality areas boast unique folk culture and it is of great significance to develop regional folk culture resources and make it better serve regional economy and to achieve win - win in both social and economic effects. This paper is a study on the practice pattern of industrialization of the unique folk culture of the minority nationalities by making a case study of Xilankapu brocade of Xiangxi Tujia.%“文化产业化”，通俗地说，就是让文化走向市场，把文化当作产业来经营。更直白地说，就是让本土文化走出去“赚钱”，然后再用赚来的钱发展壮大文化，也即是“文化经济化”。就全国而言，文化产业化将是文化建设的一种发展趋势；而在少数民族地区，特色民俗文化资源颇为丰富，如何将区域民俗文化资源更好的服务地区经济，实现经济效益与社会效益的双赢，形成区域特色民俗文化产业化局面；以湘西土家族“西兰卡普”织锦这一特色民俗文化载体为例，分析特色民俗文化产业化进程中的困难与现实意义，并探究其具体运作层面的实践模式。