试论网络店名体现出的新特点

摘要

Based on the way of mathematical statistics,the essay analyzes 500 internet shop names which are collected from Taobao and Taobao Mall site.By using these data,the author tries to summarize the characteristics of the internet shop names in three aspects：language form,semantics and pronunciation.Moreover,the survey can also provide guidance to the naming of internet shops.%文章以搜集到的500条语料为依托,辅以数理统计的方法,分别对淘宝网和淘宝商城店名进行了描写分析。从语形、语义、语音三方面归纳出它们的新特点,以便为日后的网店命名提供指导。