微博与民族文化对外传播——以伍皓微博征歌为例

摘要

In the＂ we-media age＇, micro-blog provides a new medium and channel for minorities on the communication. The innovation that WuHao uses the micro-blog to collect songs for minority region reflects the micro-blog characteristics and advantages. It also brings new inspiration and thinking to the national culture communication. Minorities still have long way to go on reducing ＂digital divide＂ and＂ information gap＂. So the local government should act as＂ opinion leader＂ and use new media for the national minority culture communication platform actively.%在“自媒体时代”，微博为少数民族进行对外传播提供了新的载体和渠道。伍皓利用微博为少数民族地区征歌的创新式的做法体现了微博传播的特点和优势，也给民族文化的对外传播带来新的启示和思考。少数民族在缩小“数字鸿沟”和“信息鸿沟”的道路上仍然任重而道远，因此地方政府需要充当“舆论领袖”，积极利用新媒体为少数民族文化的传播搭建平台。