With the development of social economy, people pay more and more attention.to cultural industry and the intangible cultural heritage .Located in the southwest border of Tibet is China's intangible cultural heritage of the rich, the article attempts to the Tibet autonomous region duilongdeqing GuRong township non-material cultural heritage related investigation and study as an example, from the perspective of the relationship between cultural industry and GuRong zanba ,analysis of ancient glory Zanba the development status and development problems, and put forward relevant countermeasures, to promote the development of the tourism industry of ancient period GuRong, let GuRong zanba glow the vitality of his own, and make its contribution to GuRong township economy.%随着社会经济的发展,文化产业和非物质文化遗产越来越多的受到了人们的重视.地处祖国西南边陲的西藏是我国非物质文化遗产的富集地,文章试图以西藏自治区堆龙德庆县古荣乡糌粑制作技艺相关调查为例,从文化产业与古荣糌粑的关系出发,分析古荣糌粑的发展现状与发展问题,进而提出相关思考,以期带动古荣乡旅游业的发展,让古荣糌粑焕发属于自己的活力,并为古荣乡经济作出贡献.
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