泰州市节庆旅游的思考

摘要

近几年来,泰州市节庆旅游发展较快,但发展中出现品牌保护意识不够、营销力度欠佳、主题的大众化、举办时间和周期不稳定等问题,根据这些问题并结合国内外成功节庆活动的经验,提出了泰州市发展节庆旅游活动时,必须采取树立品牌、打造精品以及采取市场化运作方式,突显地方文化等策略.%In recent years,Taizhou has enjoyed the full blossom of Tourism Festival.However,such problems like insufficient awareness of brand protection,lack of marketing power,plain themes,unstable hosting time and period have also appeared.This essay,by integrati