大众传媒语境中的河南民俗文化传播特点及影响

摘要

The rapid developmental mass media such as newspapers ,television,movies and the internet has formed a new communication for Henan folk custom .The forms and communication ways of Henan folk custom is changing profoundly ,which shows in the respects of the open communication environment ,the various communication media , the formal communication content and the technical communication ways .It is important to be concerned with the impact and influence of mass media by which Henan folk custom communication .%报纸、影视、网络等大众媒介的快速发展使河南民俗文化的生存形态、传播方式发生深刻变化。河南民俗文化呈现出传播环境开放化、传播媒介多元化、传播内容文本化、传播手段技术化等新的传播特点。这种传播方式对河南民俗文化的传承、发展、融合、演化等既有有利的影响，又有不利的影响。