旅游业快速发展中暴露出来的一系列问题，与政府职能定位不清存在着密切关系。在拉动GDP与增加财政收入的目标指导下，政府往往过多地投资旅游项目，提高门票价格，注重旅游资源带来的经济效益，却忽视了消费者的利益及政府在生态、历史文化保护等方面的相关职责。应当通过改变考评机制、调整财政关系等手段转变政府职能。%There is a close relationship between the unclear orientation of the functions of the government and?the series of problems in the rapid development of tourism. With the goal of pulling GDP growth and increasing government rev-enues, the government invests in too many tourism pro-jects, increases ticket prices and strives?for income of tourism project but ignores the interests of consumers and e-cology, history and culture protection etc. We should trans-form government functions form assessment mechanism, fi-nancial relationship and so on.
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